Your shortcut to nature

Fructal is an innovative, recognizable brand built on quality and a positive relationship with nature, made to bring great taste into everyday moments.

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Heritage

Built on heritage, shaped for today

Nearly eighty years of fruit-based craftsmanship, guided by quality, responsibility, and steady innovation.

Since 1945

A brand people have grown up with

From our roots in Ajdovščina to today, Fructal has built recognition through consistent taste, know-how, and products made from the fruits of nature.

Smiling elderly man in a straw hat holding pruning shears, sitting by crates of harvested oranges in an orchard.
Standards

Quality is our everyday baseline

We treat quality as a long-term value, supported by clear processes and recognized food safety and organic frameworks, so products stay consistent, safe, and traceable.

Person wearing gardening gloves holding a wicker basket filled with red and yellow apples on grass with small purple flowers.
Progress

Improvements you can actually feel

Innovation at Fructal means practical upgrades in production, quality, and packaging, the kind that makes products better and keeps the brand moving forward.

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Local impact

Supporting rural development

We take part in initiatives that strengthen local development and encourage responsible practices, because long-term quality starts with a strong local environment.

Young girl smiling and holding a red apple with a leaf outstretched in front of her in an apple orchard.
Care

Responsible choices, day to day

From people and partners to the environment around us, we focus on doing things properly, not just quickly, and improving step by step.

Basket filled with red apples placed on green grass outdoors.
Explore

Discover the best of Fructal

Explore a selection from across our range, from classics to modern favorites.

Fructal Superior combines fruit juices and nectars known for their exceptional, unmistakable taste, made from first-class fruit ingredients, including freshly pressed juices, purées, or concentrated juices that are carefully inspected by experts in Fructal’s laboratories before use. In 1L packaging, they’re ideal for home use, in 200 ml bottles for hospitality, and in 200 ml Tetra Edge packs they’re perfect for enjoying on the go.
Superior

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The Frutek brand brings together tradition, love, family, and quality. Frutek represents a high-quality, natural meal for the most sensitive and delicate group of consumers, our youngest ones who are just beginning to discover the tastes of fruit and vegetables. Frutek includes juices, nectars, and purées. Frutek purées are available in a variety of fruit, vegetable, and vegetable and meat flavors, and the range also includes purées with BIO certification. The purées are packaged in 120 g and 190 g jars, giving parents additional options to choose from depending on the child’s age. Frutek enables every parent to take responsible care of their child’s nutrition. At Fructal, we will continue to ensure that products under the Frutek brand remain natural, fresh, and high quality, as we understand that only the best from nature is good enough for our youngest treasures.
Frutek

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Fructal Classic includes a range of fruit nectars and drinks with a high fruit content, featuring classic fruit flavors at consumer-friendly prices. A wide variety of flavors allows a diverse selection for a broad range of consumers. The products are available in one-liter, half-liter, and larger family-size packaging. Within the Fructal Classic brand, everyone can find a flavor that best suits their taste.
Classic

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Fruc brings together natural, refreshing, non-carbonated, health-friendly drinks in a variety of flavors designed to quench thirst. They contain between 10% and 30% fruit content. The colorful fruit mix is trendy, totally mixed, and full of excitement, as Fruc is primarily aimed at young people and teenagers. It is available in popular PET packaging in 0.5-liter and 1.5-liter sizes. The drinks are aseptically filled and therefore contain no preservatives.
Fruc

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The Frutabela bar is a tasty and convenient fruit-based snack made for quick enjoyment on the go. It combines fruit ingredients with a soft, chewy texture, delivering natural sweetness and a refreshing flavor experience in every bite. Designed for active days, travel, or a quick energy boost between meals, the Frutabela bar is a practical choice for those who want a simple and enjoyable snack inspired by fruit.
Frutabela Bar

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Fructal fruit drinks in this line are made from carefully selected fruit and are designed to deliver a refreshing, full fruit taste for everyday enjoyment. The range includes different flavors and recipes, some enriched with added vitamins, making them a practical choice for daily hydration at home, at work, or on the go. Available in convenient pouch formats of 200 ml and 330 ml, as well as larger 750 ml packaging, these drinks suit different consumption occasions, from quick refreshment to sharing with family.
Fructal PET

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Plant-based packaging, less CO₂

We use plant-based packaging materials, including packs made from sugarcane and caps from plant-based polymers. This lowers the packaging footprint, and the packs are fully recyclable.

Cleaner energy, smarter production

We invest in modernizing production and improving environmental efficiency, including projects that introduce new equipment and a solar power plant as part of facility upgrades.

Supporting local fruit growers

We actively support local production by using fruit grown in Slovenia where possible, including initiatives like Vipava Valley peaches and ongoing efforts to strengthen local fruit supply.

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Community

Rural development and local impact

We support projects that strengthen local communities, improve production capabilities, and encourage responsible practices.

Making a difference

Rural Development Program

Through EU-supported initiatives, we invest in modernization and improvements that help our operations and contribute to long-term development in the local environment.

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News

Stories and insights

Read about our latest products, sustainability efforts, and what's happening at Fructal.

Fructal in Radenska sta na Dvorcu Zemono podpisala pogodbo o sodelovanju v HoReCa kanalu. Radenska prevzema pospeševanje prodaje Fructalovih izdelkov v Sloveniji, s ciljem okrepiti prisotnost blagovnih znamk v gostinskem segmentu.

Fructal in Radenska napovedala sodelovanje v HoReCa kanalu

Fructal in Radenska sta na Dvorcu Zemono podpisala pogodbo o sodelovanju v HoReCa kanalu. Radenska prevzema pospeševanje prodaje Fructalovih izdelkov v Sloveniji, s ciljem okrepiti prisotnost blagovnih znamk v gostinskem segmentu.
Fructal je z blagovno znamko Frutabela podprl prvo slovensko skupino gorskih reševalcev na kolesu z donacijo električnega gorskega kolesa. Pobuda prinaša hitrejšo odzivnost in učinkovitejše posredovanje na težje dostopnih terenih.

Fructal podprl prve gorske reševalce na e-kolesu

Fructal je z blagovno znamko Frutabela podprl prvo slovensko skupino gorskih reševalcev na kolesu z donacijo električnega gorskega kolesa. Pobuda prinaša hitrejšo odzivnost in učinkovitejše posredovanje na težje dostopnih terenih.
Fructal krepi podporo lokalni pridelavi z izdelki iz slovenskih surovin in ostaja največji odkupovalec sadja v Sloveniji. Novost v ponudbi je Fructal Superior slovenska hruška viljamovka, pripravljena iz hrušk s kmetije Bostele.

Fructal krepi podporo lokalni pridelavi sadja

Fructal krepi podporo lokalni pridelavi z izdelki iz slovenskih surovin in ostaja največji odkupovalec sadja v Sloveniji. Novost v ponudbi je Fructal Superior slovenska hruška viljamovka, pripravljena iz hrušk s kmetije Bostele.
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Ready to taste the difference?

From classics to new flavors, find the product that fits your moment.

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Smiling family of four clinking glasses of orange juice in a cozy kitchen.